Full Digital Rebrand
Refined the digital direction around premium vehicle protection, specialist craft, trust, and high-value services.
- Sharper messaging and positioning
- Premium dark visual direction
- Service hierarchy and conversion copy
Back to work
L.E. Detailing
Client showcase
L.E. Detailing
Digital Rebrand
A full digital rebuild for a premium automotive detailing studio in Accrington, covering brand direction, a new conversion-focused website, local search optimisation, Google Ads setup, contact forms, and WhatsApp Business.
Live website
Premium automotive detailing site
The Brief
Turn a trusted local specialist into a premium digital brand.
L.E. Detailing already had the craft, reputation, specialist services, and customer trust. The job was to make the digital presence communicate that quality instantly, then turn high-intent traffic into enquiries across website, Google, ads, forms, and WhatsApp.
The project was built around a simple commercial goal: make it easier for drivers searching for ceramic coatings, PPF, and detailing in Lancashire to understand the value, trust the studio, and request a quote.
Project Scope
A complete digital upgrade, not just a new website.
Each workstream was designed to support the next, from search visibility through to enquiry capture.
New Website
Designed and built a fast, mobile-first website with clear service pages, strong CTAs, and a premium automotive feel.
- Ceramic coating and PPF journeys
- Mobile-first quote flow
- Trust, reviews, and proof sections
Google Business Profile
Optimised the local presence so the business could appear stronger for nearby high-intent searches.
- Service and category optimisation
- Contact and location consistency
- Local conversion improvements
Google Ads Setup
Prepared paid acquisition around valuable services and local intent, with the website structured to convert traffic.
- Campaign structure setup
- Conversion-led landing journeys
- Quote-focused call to actions
Contact Forms
Added cleaner enquiry routes so users could request quotes with the right service, vehicle, and contact details.
- Service-specific enquiry capture
- Lower-friction mobile forms
- Clear response expectations
WhatsApp Business
Created a faster route for customers who prefer direct messaging, especially from mobile search and social traffic.
- WhatsApp CTA integration
- Mobile sticky contact paths
- Faster enquiry handoff
Results
Clear improvements across enquiries, visibility, and paid traffic.
The rebrand, website, local optimisation, and ads setup created a stronger digital journey from discovery to enquiry.
Website enquiries
+60%
Before vs after launch
Google profile actions
+230%
Calls, clicks, and direction requests
Organic visibility
+70%
Search impressions and clicks
Paid lead flow
7.2%
Average landing page conversion rate from paid traffic
How It Came Together
A joined-up system for trust, traffic, and enquiries.
01
Position the offer
Clarified what makes L.E. Detailing premium: specialist protection, purpose-built studio, experienced workmanship, and trust from real customers.
02
Build the conversion journey
Structured the website around high-intent services, simple quote paths, mobile-first interaction, reviews, and direct WhatsApp contact.
03
Strengthen local discovery
Aligned the website and Google Business Profile around the services and location signals that matter for local search.
04
Prepare scalable lead generation
Set up Google Ads and conversion-focused contact points so paid traffic had a clear route from click to enquiry.
Your Turn
Want your business to feel this polished online?
We can create the same kind of digital system for your local business: brand, website, local search, ads, forms, and support.